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Best e-commerce website design practices

Best E-commerce Website Practices

Best E-Commerce Website Designs in Singapore 2021

e-commerce has steadily grown and expanded over the past several years, much more than anyone could have anticipated. The expansion of e-commerce has been of such magnitude that sales made by online retailers surpassed the conventional physical retail stores for the first time in 2019, even before the coronavirus pandemic.

The pandemic then happened in 2020 and had an even more profound effect on online shopping and e-commerce. Due to the necessities and restrictions of the virus, shopping for everyday needs online became the new norm and the safe way for people to get what they need without leaving their homes and risking exposure to the virus. In 2020 alone, sales and activities related to e-commerce expanded more than 100%.

Due to its pre-pandemic explosion and the realities of the coronavirus pandemic, e-commerce has become a significant force in the global economy, one with the power to shape what the future holds for the digital economy.

The trajectory of e-commerce is still upward and isn’t expected to be reversed anytime soon. What’s left s for you is to join the bandwagon and ensure your business is integrated with the e-commerce industry while it keeps on expanding. Doing so will provide your business with tons of benefits like improved visibility, increased customer volume, and sales, as well as better business integration.

The vital requirement for making the switch to online retailing is having an e-commerce website that’s responsive and well-designed because your website, quite frankly, has the power to make or mar your business.

Suppose your website is well put together and appealing enough. In that case, you have a genuine chance to benefit from lots of traffic and leads that lead to increased sales and publicity, and this then drives your revenue from business upwards immediately.

Elements of a Good e-commerce Design

There are different perspectives on what constitutes a good e-commerce website as these websites are designed in many ways, using other platforms and design cues that result in a variety of outcomes. The important thing that’s common to good e-commerce websites is the ability to tell the story of the brand and a pleasant experience for users that makes users return subsequently and aids their purchase decision.

The ultimate goal of e-commerce websites, just like the brick-and-mortar retail stores, is to make sales. Only that achieving this goal is a bit different with online stores; e-commerce websites require good form and essential functions together to achieve good sales. Making decent sales goes beyond simply having a beautifully designed website. The website must be highly functional, easy to navigate, load quickly, and present company products in an attractive way to induce customers to make purchases. This is also crucial to convert those that are curious enough to visit your website into paying customers to record higher turnover.

Fluid Payment

Being able to select products they need quickly and make payments for them quickly without glitches is an understated feature of e-commerce websites. This is key to customer retention because no one wants to come back to a website that takes several long minutes to process payments.

Having lots of payment options for customers is important and helps, but it is just as essential to have an easy checkout process with reliable payment options. Having sufficient payment options is important because there is now a wealth of options for customers to store and access their money.

If your website doesn’t have the option to pay for your products conveniently, then that customer will likely be lost to a competitor that receives payments from that option on their website.

Easy Navigation

Your website’s user interface (UI) is crucial to customer experience and customer satisfaction. How your website loads and displays information to customers impacts their ability to quickly find the products they need. This is a crucial determinant of how much sales your e-commerce website makes and how successful your online store ultimately is.

Elements of a website’s design like the product pages, header, and footer, and navigation menu are all important contributors to user experience and have to be optimized toward making customers enjoy a positive experience on your website.

Customer Reviews

Having those that have made purchases from your e-commerce website leave reviews about your products can be immensely beneficial. The reviews of others helps customers that are on the fence realize that purchasing from you isn’t a bad idea.

Product reviews validate your business in customers' eyes because these reviews are left by those, who like them, came to your website looking to fill a need. Another benefit of having product reviews on your website is the increased visibility of the internet and searches. Product reviews make finding your online store’s products a much simpler hurdle to scale for the average customer.

Just beneath the product description is where product reviews are left on the product page of an e-commerce website.

Email Marketing

Email remains a powerful means of sourcing for and converting leads. Not all that visit an e-commerce website end up making a purchase. That’s completely normal, and you just need to get their leads and do some follow-up marketing via email. Email marketing remains an effective means for companies to expand their customer base and revenue.

Why e-commerce Design is Important

A visually appealing website is what draws users to a website but isn’t sufficient to keep them on it and make purchases. The website design is what helps inform the decision of customers, as a functional website makes the decision to purchase from the website more accessible for customers.

A functional layout is essential as well, as it determines how text is laid out and how easy it is for customers and visitors to gobble up the information on an e-commerce website.

The color scheme of an e-commerce website should be similar to the company’s logo and color, though much fuss is discouraged on e-commerce websites as they could be distractive to the people that matter; customers.

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