The impact of the global pandemic, COVID-19, on various economies is undeniable. Factories have closed down, and border closure enforced in multiple countries. Goods cannot freely be transported neither services delivered. Businesses, whether small or large, have been negatively impacted in one way or another.
Singapore being one of the earliest countries to register the COVID-19 cases, various measures were instituted to curb the spread of the disease. Numerous companies have suffered losses as a result. Companies have had to seek alternatives in the mode of operations. And online business is the most viable option in such situations of restricted movement. SEO services have therefore become pivotal in the lifeline of different companies in Singapore, salvaging businesses that were on the brink of complete closure and boosting the operations of some. In this article, we will be looking at how the various companies are benefitting from SEO services, so read on:
- Boosting website traffic
For e-business success, organic traffic is fundamental. Every company will employ any possible means of getting users to its site. However, not everyone can get this done because it requires skill and knowledge. This where SEO services have been helpful to many companies. Agencies or individual SEO experts are executing different marketing strategies for companies generating the much-needed website traffic. Organic traffic is key in determining website performance or ranking on search engines such as Google, Yahoo, Bing, etc. Getting high traffic also increases conversion rates or customer engagement.
- Building trust and credibility for companies
Consumers tend to be naturally inclined towards the big names in the market. And small businesses offering quality products or services may go unnoticed for years. Nevertheless, there is one fairground on which businesses can compete that is online. In this time of crisis, companies that have sought for SEO services are building quality link profiles, optimizing content, and improving user experience. Though the results may not be seen overnight, the expected long-term outcome of product credibility on search engines will be worth the investment.
- Leveraging user experience
Before the COVID-19 pandemic, most companies relied on the physical market for most of its operations. Even though some have websites and mobile or desktop applications, user experience has never been a major point of focus. Now that most orders or purchases have to be made online, this must be redefined. Irrespective of a good name in the market, a brand can lose customers who get mixed up while navigating on the website to make a purchase. They need a straightforward procedure. Besides a good UX design, search engine optimization is necessary for improving user experience. In this, SEO services have come in handy for several companies during this time that customer behavior has changed.
- Increasing local engagement and conversion
Small and medium-sized companies in Singapore may not benefit from traffic caused by non-citizens because of the logistics involved. But local SEO targeting the community within the country is giving them a boost in terms of engaging users and making sales. The SEO experts hired by various companies achieve this by optimizing the company's website pages & content, Google My Business listing, user reviews, and social media profiles.
- Improving the buying cycle
More than ever, customers are now doing enough research on products and services before making a purchase. They compare prices, quality, and places to find the product. Capitalizing on this, companies in Singapore are now using SEO tactics to relay their messages of amazing deals and cutting-edge products. Integrating these tactics and local SEO has enhanced regional visibility of many companies making them find customers even during this global pandemic.
- Updating SEO strategies
Companies had long-time ago implemented various SEO tactics that were never updated and had now become obsolete. With the change of business strategies due to the outbreak of COVID-19, companies have hired SEO specialists or involved agencies to revive these plans. Most businesses in Singapore that had lost some clients due to the outdated SEO strategies hence lowered search engine rankings are now making a comeback online and attracting new customers. Even post the pandemic, SEO services would still be sought for by these companies because of the impact seen currently.
- Enhancing web environment understanding
There is stiff competition in the market, and a lot is needed to build trust among buyers. It would, therefore, be of little value to build and operate a website without acknowledging this. SEO services have proven very vital for companies in Singapore in understanding the web environment. This is by comparing the performance of competitors in the same niche and developing strategies to rank higher.
- Reducing cost
Marketing is an integral part of any business. Companies in Singapore spend millions of money annually executing different market strategies. Investment in SEO during this global pandemic seems to be a promising way of increasing brand awareness with a positive long-term impact.
- Discovering new opportunities
SEO services are helping companies to find gaps in the market chain that can be explored to make the brand shine further. Businesses are discovering newer ways of meeting the customers' needs, thanks to the SEO services they sought during such a time.
It is a hard time for companies in Singapore as the government implements new measures of movement restriction to tame the novel Corona Virus. Notwithstanding, SEO services are playing a significant role in the survival of numerous companies that have had to shift their operations to the online platform mainly. Some of the ways SEO service is benefiting these companies include increasing organic traffic, improving user experience, leveraging sales, building brand trust, among others. Not all companies are obtaining the same results though. It is because of the different SEO services engaged. Again, other benefits shall be realized post the pandemic.