Search Engine Marketing Services Singapore

What is Search Engine Marketing (SEM)

Popularly known as paid search or PPC, search engine marketing is a paid digital marketing strategy that helps you advertise your brand on the first page of Google for specific focused keywords.

It's a great marketing practice to build your online presence and reach the right audience at the right place. SEM is cost-effective and produces instant results when executed properly. The reward of SEM is defined by the purpose of advertising in the first place. Like what is your intention? Do you want more leads or want to drive traffic to your new website or simply want to improve brand awareness to attract and delight customers.

In SEM, it’s the intention and advertising purpose that matters and defines the ROI of your marketing campaigns. Quvox offers brilliantly planned search engine marketing services, so you can be on the search engines when your potential customers are looking for you.

What are the benefits of Search Engine Marketing?

Implementing SEM in your marketing plan is a great idea to instantly improve traffic, attract leads and grow your revenue. It's a great short-term and long-term strategy to scale your business by leveraging the power of search engines and introducing your brand to the right audience at the right place.

Unlike traditional forms of marketing, SEM is highly personalized and consumer-focused, thereby it reaches people who're interested in what you do and costs half of radio and newspaper ads. Quvox does search engine marketing on all ad programs, especially Google Adwords which is the world's global paid search network and lets you advertise on the Google search engine.

There're plenty of benefits of advertising on Google. Some of the most prominent ones include:

Increase brand awareness and brand equity of product.

Instantly improve visibility and drive traffic.

Reach the audience who is already looking for your products and services

Improve lead generation numbers

Ability to customize ads according to target audience and interests

Dominate your competitors online by providing compelling user experience on the search engines

Paid search has the highest ROI among all advertising mediums

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Why Should You Launch An SEM Campaign?

If your business is not running an SEM campaign in 2020, then you’re missing a golden opportunity to be found on the search engines and discovered by millions of potential customers looking for your product.

With the growing trends of digital lifestyle, people in Singapore no longer want to stand in queues in shopping malls and waste time. Instead, they love to explore products on the e-commerce sites where they have more, better and affordable options. And the best way to reach these customers is to run e-commerce ads on Google.

This clearly means there is a lot of gap businesses can fill to meet the needs and demands of the customers who’re always looking for something on the internet. Let’s take a look at some interesting statistics:

Businesses make an average of $2 in revenue for every $1 they spend on AdWords.

52% of online shoppers who interact with PPC ads immediately follow their browsing with calls to the advertiser.

The Singapore E-commerce market is predicted to project 9.8 billion dollars in 2022.

The above stats clearly depicts how profitable search engine marketing campaigns can be if executed properly. The SEM ads are not only limited to products but can be used drastically for service-based businesses too.

You can run user-defined and consumer-centric ads to reach the people who’re looking for products in the location of your service. They’re cost-effective, improve sales and grow revenue quickly.

The conclusion is that appearing on the first page of Google can bring a lot of business opportunities and SEM is the quickest way to achieve this.

It Brings Consistent Traffic

Invest In SEM To Get Leads

Search Engine Marketing provides a sense of control and power in your hands when you utilize it to generate leads and opportunities for your business. Reason being unlike search engine optimizing where you can’t control who is your audience or what is their interest, SEM lets you target and advertise to the qualified audience. For example, if you’re a wine-shop owner in Singapore, you’ll show ads on the people who’re already looking for it on Google.

Using negative keywords will also help in filtering the correct users coming to your site through PPC ads, further improving your odds of converting.

It’s The Fastest Way To Come First On Google

There're two ways to rank on the search engine result page of Google and attract tremendous opportunities. One is Search Engine Optimization or SEO which is a long term strategy to build an online presence and improve the brand reputation of your business. It takes time and takes a lot of effort. On the other hand, SEM is the quickest way to rank on Google. Just make sure your ads are properly optimized and focus on your target audience. They're easy to track and deliver a good ROI.

SEM Gives You the Greatest Flexibility

The flexibility of SEM is awesome where you can customize the audience by interests and location. Your campaign time can vary with your budget, intention and risk-to-reward ratios.

Also, experimenting with different types of ads can provide your useful insights to tap on the million potential customers searching for your products and services online. Be it building brand identity, getting more qualified leads or driving traffic quickly SEM is your one-stop solution for all your marketing needs.

Why Choose Our SEM Services in Singapore over Traditional Advertising?

Implementing SEM campaigns can grow your business tremendously. It's flexible, highly-measurable, cost-effective and consumer-focused than traditional mediums of advertising, thereby offering a better reach and growth in half of the cost.

It is easy to measure the SEM campaign success rate and know what's working best for your brand. The review reports prepared by our team on a frequent basis will help you track your campaign performance and look for improvements.

Here’re some reasons explaining why we recommend SEM over traditional advertising medium?

Traditional advertising is expensive with average campaign costs ranging from $15,000 to $18,000.

There's no guarantee if your printed ads will reach the right audience and yield a good ROI.

SEM is consumer-focused, so you show ads to the target audience.

There's no fixed cost in SEM and you only pay when someone clicks your ad, it's CPC (Cost per click).

The results are impressive in SEM as they're intent-driven and not random in approach.

SEM lets you appear on the first page of Google immediately, thereby driving instant traffic, queries and leads.

Frequently Asked Questions

What Is The Difference Between SEM & SEO?

There's a significant difference between both of the digital marketing approach. Search engine marketing or SEM is about advertising on search engines so you can drive traffic and qualified leads instantly when appropriately implemented.

While SEO is about creating quality content around specific keywords that can rank your website on top and improve your visibility, it requires you to stay updated with Google guidelines and algorithm updates to continue leveraging the power of search engines organically.

You can run both marketing techniques in parallel to make the most of these digital marketing techniques. However, it is best to consult with us, so we can analyze and guide on what's best for your business.

Which Is The Better SEM Strategy?

This depends on your goals, marketing budget, and purpose behind the campaigns. If you have a low budget and want to build a robust online presence in the long term and drive traffic, then SEO is a good option. It's organic and brings ultimate opportunities until your website rank on the top page and align with Google guidelines.

But if you're looking for instant results and drive leads quickly, them, SEM is a good marketing strategy to invest in. Our paid search experts can set up your first SEM campaign in just 24 hours and test for a week to know what's working and what's not to deliver a better ROI.

When our clients question this to us, we recommend them to go with a combination of SEM and SEO. SEM will help you rank on high competition keywords while SEO will target low competition keywords, generally longtail. If you still have confusion regarding the better search engine marketing, then just let us know about your goals, and we'll find the right solution for you.

How Will SEM Benefit My Small Business?

Most small-scale business owners think search engine marketing is cost-effective and result yielding for medium and large scale ventures only. Well, this is completely untrue and certainly opposite. Instead, paid search is an effective way to attract potential customers and grow your revenue in a limited marketing budget.

SEM is a great way to market your small business as it provides you exposure, improve visibility in your business area, and build a robust digital reputation in the market. Many of our clients at Quvox belong to small enterprises, and they're happy with the ROI of their marketing investments.

What Is The Cost Of SEM Services?

Well, it varies from campaign to campaign and focused on delivering the best ROI in the assigned advertising budget. Generally, average PPC ad costs between 1$-2$ per click and most companies in Singapore spend somewhere between SGD 3000- SGD 20,000 per month on Google Ads every month. There're several factors that affect the costs like the interest of audience, advertising location, and purpose of marketing in the first place.

What Is A Search Engine Marketing Ad Auction?

Search engine marketing only values specific queries for showing ads. These queries have a search volume. Their cost and position are decided by auction called search engine marketing ad auction or PPC ad auction.

The significant factors deciding the cost and position of the ad include:

Maximum CPC: This is the first factor that decides the value of the ads and depends on the advertiser who is willing to pay a higher price for the ad on the search engines.

Quality Score: This score decides the quality of your ad and depends on your CTR, ad relevance and landing page user experience.

We at Quvox understand advertiser behavior and try to win the ad auctions by creating high-quality ads and bid on query's ideal value. Our strategy will help your business to show ads on the top positions of the search engines and fulfill the purpose of our search engine marketing campaigns.

What Does Quality Score Mean in SEM Campaigns?

I Already Have Organic Traffic To My Site, Do I Need Paid Advertising?

That's great if your website is driving traffic organically. This means your SEO strategy is working well for you and bringing business. But this ranking can change with Google's next algorithm update so you should have a back up to maintain the flow of visitors in your traffic.

Paid advertising is the best way to achieve this as it's consumer-based and intent-driven so you don't have to wait for months to rank, and attract quality traffic instantly to your website. This healthy balance will ensure your business growth and success in the short as well as long term.

How Long Will My Ad Be Available?

It's great that you want to implement SEM campaigns in your marketing strategy. To get started kindly let us know about your business goals, it's target audience and the purpose of running campaigns in the first place. As well as your marketing budget, locations you want to target and reach potential customers.

It'll help us in brainstorming the right strategy, so we can provide a good ROI and better conversion rates. Contact us today to know more about getting started with search engine marketing and grow your business!

How Do I Track The Result Of My SEM Campaigns?

Quvox believes in transparent and results-driven search engine marketing. Every month we'll provide a report depicting the performance of your ads and how it can improve further.

The report will outline important stats like:

Ad views
Ad clicks

Some companies will provide you with a tool to monitor daily ad performance and have a look at the ad insights as well as the performance of your marketing campaign.

How Do I Improve The Chances Of Conversion Of Leads From SEM Campaigns?

Leveraging search engine marketing for lead generation is a challenging task and requires experience, resources and access to certain tools. Instead of experimenting with oneself, you should hire an agency to help you with lead generation campaigns like Quvox.

We have proven years of experience in running SEM campaigns and know which strategies work best and which can potentially waste your time and resources. To win more leads with PPC, we brainstorm and include the following tactics in our approach.

Target intent-driven and specific keywords
Improve the ad copy
Create compelling landing pages to delight the visitors
Optimizing ads for target customers
Find the negative keywords which might be affecting your campaign performance

This helps us in making your lead generation campaign a great success you can look forward to.

What Are Negative Keywords In An SEM Campagin?

Negative keywords are a group of keywords on which you don't want your ad to appear on the search engines. It is a great way to enhance the performance of your ad as you're preventing irrelevant clicks and focusing on the relevant ones.

However, filtering out negative keywords is a daunting task and requires an expert digital marketing agency to help you in the process. There're many benefits of using negative keywords, some of them include:

Improved CTR or click-through rate
Better conversions than before
Save money on irrelevant key terms and clicks
Improvement in ad quality score

For even better results you should do plan and do negative keyword research:

Before launching the ad campaign
When the campaign is live
On a daily basis by measuring your performance regularly

What Are The Different Types Of Match Types For My SEM Campaign?

Keyword match types define Google how relevant your ad should be the keyword searches. It's an important part of your marketing campaign and should be implemented carefully.

There are four types of Keyword Match Types.

Broad Match Type: They're used to reach a wider audience and may not contain the exact search term. Their cost is high and drives a lot of irrelevant clicks sometimes.

Modified Broad Match: This is another version of broad match type where you tweak a keyword with the broad term to reach a wide yet specific audience.

Phrase Match Type: They're made to reach the audience on a specific phrase and provide high relevancy with the ad intent.

Exact Match Type: These keywords only target and reach a certain audience who searches for the exact term.

When Should The Negative Keywords Be Added To The SEM Campaign?

Once your negative list of keywords is ready, the second important is to find on which level you should implement them.

There're three levels to do so:

Account Level: Here you add negative keywords in your account and use them whenever you want for different SEM campaigns.

Negative Phrase Match: This will filter out the keywords entered in the exact order

Negative Exact Match: This will separate all the queries which are an exact match to your negative keywords.

Knowing where to apply negative keywords is a tedious task and can result in unsatisfactory campaign results if not implemented properly. That's why we recommend you to consult with us before implementing negative keywords on a certain level.

How Do I Save Money On My PPC Ads

There're many ways to save money on PPC campaigns. The best ones include:

Writing better ads and using extensions to improve CTR
Implementing the right geolocation settings
Using negative keywords filter
Exploring new keywords
Optimizing bids and targeting smartphone users
Do A/B Testing
Avoiding click fraud with the help of a software

Following these will help you in saving thousands of dollars in ads that can be utilized in remarking your campaigns.

Should I Outsource SEM Services Or Hire An In-House Expert?

This depends on several factors like your business intention, marketing budget, and sales goals. However, we recommend you to go with a digital marketing company like Quvox as it offers many benefits like:

Focused marketing with proven experience in the business
Provides a competitive edge as agencies have worked with hundreds of clients and know what works best in the market
Hiring a digital marketing company is cost-effective and delivers a better ROI
With an agency, your marketing campaigns are managed by a pool of talented minds and industry experts

How Do I Get Started With SEM?

Most small businesses are looking to get more things done on a shoestring budget. For this reason, they prefer doing SEM campaigns on their own by investing in training manuals and online video tutorials. The downside to this approach is that they usually end up using more money than professionals at an SEM agency would and with dismal results.

What they do not realise is that an SEM agency will work around their budget in order to give the best possible results. With that said, we will give you a proper quotation of the minimum bid you should make to ensure you get substantial returns on your investment. Contact us today for professional SEM services in Singapore.