Search Engine Optimization (SEO)

SEO is the art of bringing quality traffic from search engines by optimizing your website and content for specific keywords. It’s an organic way to improve visibility and has the best ROI among all the digital marketing techniques.

When you make your website SEO-friendly, it ranks on search engines for specific keywords. That means when a user will search for the specific keyword your website will appear in the search results and attract organic visitors.

SEO is an important long-term strategy to leverage the power of search engines and improve digital presence. It also helps in driving traffic, sales, and revenue for your business, thereby fueling its growth. However, to make the most of SEO, it’s recommended to choose the keywords wisely so your website attracts the target audience only.

Short answer to some extent.

But it depends on the source of the traffic coming to your website. If your traffic is coming when a credible website shared your website link, then it is a good sign and can boost ranking. However, if you're artificially trying to increase your traffic with the help of manual websites or robots, then we recommend you to stop it can harm your rankings and even bring a site penalty.

This happens because it takes time for Google spiders to crawl your website and evaluate it on many ranking factors. That’s why it takes around 4-6 months to see the result of your SEO efforts.

It also depends on the competition of the keyword you’re targeting. If it is an easy keyword you can find yourself in the search results within a few weeks. The fastest way to improve the SEO of your website is to follow Google guidelines and stay from tactics like keyword stuffing or excessive backlinking.

It is not possible to list them as they’re many and the significance change from one Google algorithm to another. However, there’re certain good practices you can follow to yield your SEO efforts. These include:

• Creating quality content and optimizing around the specific keyword
• Improving your website design with stunning graphics and visuals
• Increasing your website speed and adding better functionalities.
• Following a clean content structure and making sure you’re website is plagiarism-free
• Having a proper link structure and adding meta descriptions on your web pages so Google can easily understand what is your site about.

Follow the above instructions and you’ll obtain great results.

On-page SEO is a practice to optimize your web page to rank it in the search engines and attract quality traffic. Well-optimized pages are easy to understand for search engines and rank soon as compared to non-optimized ones.

This includes:

• Optimizing content around focus keywords
• Ensuring the website is indexed in the search engines
• Adding inbound and outbound links
• Including high-quality images with description and attributes
• Checking webpage is fast, mobile-friendly and has a good design
• Using a clean link structure

Keywords help in deciding your target audience and reach them by creating compelling content. That’s why keyword research is the prominent step in building a digital marketing strategy. There’s no point in creating content if is not keyword-focused as it will not rank on search engines.

However, it is important to define the difficulty of the keyword as your web page can’t rank on every keyword. There’re basically three types of keyword:

One-word keyword: They have the highest search volume but very difficult to rank. For example books or a laptop.

Two-word keyword: They have a moderate search volume and can rank with the right strategy. For example: buy books or the best laptop.

Long-term keywords: They’re the best keywords, to begin with, if your website is new, they have the best intent and brings quality traffic. Examples include: buy books online or the best coffee shop in Singapore.

Gone are the days when one used to stuff keywords in headings, body, and meta-description of a web page. Now Google prefers human content which provides valuable information and not over-optimized for SEO.

Your website copy should be clear, informative and engage the user. It should not be created for the sole purpose of ranking on the search engines. Here’re some tips for writing effective and SEO-friendly copy.

• Include your focus keyword in the title, meta-description, and slug
• Add LSI keywords in the copy
• Always use synonyms of your focus keyword in the copy
• Interlink blog posts which are relevant to the keyword
• Outbound link to authority sites
• Use active voice while writing and try to engage the user instead of simply bombarding with information
• Include compelling visuals and graphics to your post

Site-speed affects user-experience which is a major ranking factor considered by Google. If your website is slow, you'll experience high bounce rates which is not good for your rankings.

The human attention span is decreasing drastically and an average human expects your site to load in just 2 seconds and will close the tab if it takes more than 3 seconds to open.

Not only humans, in fact, search engines also prefer websites that load fast. See this:

According to Google:

"Google will reduce the number of crawlers it sends to your site if your server is slower than two seconds.”

Thereby optimizing your website for fast speed and improve your ranking and help you achieve your SEO goals.

Site structure is one of the most important aspects of an SEO strategy. It helps users as well as search engines to navigate through your website and understand it in a better way.

A good site-structure consists of a home page and sub-pages interlinked properly with each other. It also helps crawlers to index your website properly and evaluate your ranking on the search engines.

Just like webpages your landing page, as well as service pages, should follow a content structure and use headings 1,2 and 3 properly. This improves the user experience and helps your visitors know the subject of your copy properly.

Off-page SEO is a practice of improving your position in the search engines by building quality backlinks, performing influencer outreach and implementing content marketing.

It helps in determining search engines about what others think about your website, products, and services. Off-page SEO also plays a major role in improving your brand reputation and attracting leads outside search engines.

There's a misconception that building too many backlinks can improve your search engine rankings. This is completely false as Google prefers quality backlinks over the quantity to determine the authority of your website.

Link building is the process of acquiring backlinks from different websites. These include:

• Sites which are relevant to your content
• Your competitors
• Business Directory
• Blog Comments
• News Website
• Forums
• Your business partners

The more credible backlinks you make the better your SEO results will be. Do remember to build quality backlinks from high-authority, trusted and relevant sites. One of the best ways to build backlinks to create high-quality content so your visitors will find your website to be a true source of information and link it back to it.

Building quality backlinks is a priority while implementing the SEO strategy as they serve to be a major ranking factor for search engines.

It helps search engines determine your domain and page authority and understand what your business is about to evaluate the rankings.

Here're some reasons depicting why backlinks are important:

• They help Google discover new pages which leads to faster indexing and higher rankings in SERPs.
• Backlinks assist google in determining the digital reputation of your brand
• Creating relevant backlinks can improve the credibility and trust of your website
• They also help in driving traffic and attracting visitors to your website

Building backlinks is a challenging task but yields a boost in rankings when executed properly.

A technical audit is a practice of finding the technical errors and SEO aspects of your website. It helps in identifying the issues which might be affecting your rankings and fixing them to maximize your SEO efforts and results. There are various tools we use to determine the technical difficulties in a website and fix them as soon as possible.

Yes, duplicate content can affect your SEO efforts.

It's a common issue and occurs when:

• Search engine indexes two or more versions of your website like it consider http and https as separate websites.
• When an entire page is duplicated as two webpages have a similar URL.
• Copying content from other websites and books to your own.
• Following a content template and only changing the focus keyword on each web page.

However, you can solve duplicate content issues by implementing the following steps:

• Redirecting similar webpages URL to one.
• Adding no index tags to all duplicate versions of a web page.
• Adding canonical tags.